What you need to know about eCommerce sales in China
The growth of digital payments in China means many younger people have skipped the credit card concept for paying online. Alipay and Wechat pay are the most popular online payments in China.
Consumers are increasingly turning to online and mobile payments. In 2016, mobile payments by Chinese consumers were more than 50 times greater than those made by US shoppers. (Forbes)
In China shopping festivals such as Double 11 are the perfect opportunity for new brands to enter the market. On these holidays consumers are looking to try new things and buy new products. Based on Nielsen’s survey, before Double 11 this year, 79% of consumers said they planned to participate in Double 11. Alibaba saw 168 billion RMB in sales and 39% growth on Singles’ Day.
Translating your specific product lines into Chinese opens the door to an estimated 500 million customers who shop online.
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